Privacy Policy

1. Introduction

EZ Content Solutions DWC–LLC ("we," "us," or "our"), operating as First Principle Solutions, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website firstprinciple.solutions and use our services.

By accessing or using our website, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the website.

2. Data Controller

The data controller responsible for your personal data is:

3. Data We Collect

We may collect the following categories of personal data when you interact with our website and services:

3.1 Information You Provide Directly

• Contact information: name, email address, phone number
• Business information: company name, website URL, industry
• Form submissions: any data you provide through our contact or qualification forms

3.2 Information Collected Automatically

• Device information: browser type, operating system, device type, screen resolution
• Usage data: pages visited, time spent on pages, click patterns, scroll depth
• Network information: IP address, approximate geographic location
• Cookies and tracking technologies: see Section 7 for details

4. How We Use Your Data

We process your personal data for the following purposes and legal bases:

• To provide our services: responding to your inquiries, evaluating qualification forms, and delivering the services you request (legal basis: contractual necessity)
• To communicate with you: sending follow-up emails, service notifications, and relevant updates (legal basis: legitimate interest / consent)
• To improve our website: analyzing usage patterns, optimizing user experience, and fixing technical issues (legal basis: legitimate interest)
• To run advertising campaigns: measuring ad performance, building custom audiences, and delivering relevant advertising (legal basis: consent)
• To comply with law: meeting legal obligations, responding to lawful requests from authorities (legal basis: legal obligation)

5. Third-Party Data Sharing

We share your data with the following categories of third-party service providers. We do not sell your personal data.

5.1 Meta (Facebook) Business Tools

We use Meta Business Tools, including the Meta Pixel, to measure advertising effectiveness, understand the actions people take on our website, and deliver targeted advertising. When you interact with our website, certain data (such as your IP address, browser information, page views, and actions taken) may be shared with Meta Platforms, Inc. Meta may use this data in accordance with Meta's Privacy Policy.

Categories of data shared with Meta include: website usage data, device information, conversion events (such as form submissions), and advertising identifiers.

5.2 Google Analytics

We use Google Analytics 4 to analyze website traffic and user behavior. Google may process your data (including IP address, device information, and browsing activity) in accordance with Google's Privacy Policy.

5.3 Hotjar

We use Hotjar to understand how users interact with our website through heatmaps, session recordings, and feedback tools. Hotjar processes data in accordance with Hotjar's Privacy Policy.

5.4 Google reCAPTCHA

Our forms are protected by Google reCAPTCHA, which collects hardware and software information and sends it to Google for analysis. This is subject to Google's Privacy Policy and Terms of Service.

6. Advertising & Personalization

We use advertising identifiers and tracking technologies to deliver personalized advertisements across platforms including Meta (Facebook/Instagram). This includes building custom audiences and measuring ad performance through the Meta Pixel.

How to Opt Out of Personalized Advertising

• Meta: adjust your ad preferences at Facebook Ad Preferences
• Google: manage your ad settings at Google Ad Settings
• General: opt out through Digital Advertising Alliance or Your Online Choices (EU)
• Cookie Consent: you can manage your cookie preferences through the cookie consent banner displayed on our website

7. Cookies & Tracking Technologies

We use cookies, pixels, and similar tracking technologies to collect and store information when you visit our website. These include:

• Essential cookies: required for the website to function properly (e.g., cookie consent preferences)
• Analytics cookies: used by Google Analytics and Hotjar to understand how visitors interact with our website
• Advertising/Marketing cookies: used by Meta Pixel to track conversions, build audiences, and deliver targeted advertising

You can control cookies through your browser settings or through the cookie consent banner on our website. Please note that disabling certain cookies may affect the functionality of our website.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

• Contact form data: retained for up to 24 months after your last interaction, or until you request deletion
• Analytics data: retained according to the respective third-party provider's retention policies
• Advertising data shared with Meta: subject to Meta's data retention policies

9. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Under the GDPR (EU/EEA Residents)

• Right of access: request a copy of your personal data
• Right to rectification: request correction of inaccurate data
• Right to erasure: request deletion of your personal data
• Right to restrict processing: request limitation of processing
• Right to data portability: receive your data in a structured, commonly used format
• Right to object: object to processing based on legitimate interests
• Right to withdraw consent: withdraw consent at any time without affecting the lawfulness of prior processing

Under the CCPA/CPRA (California Residents)

• Right to know: what personal information is collected, used, shared, or sold
• Right to delete: request deletion of your personal information
• Right to opt out: opt out of the sale or sharing of your personal information
• Right to non-discrimination: not be discriminated against for exercising your rights

We do not sell your personal information. To exercise any of these rights, please contact us at filip@firstprinciple.solutions.

10. Do Not Sell or Share My Personal Information

We do not sell your personal data to third parties. We may share certain data with third-party advertising partners (such as Meta) for the purposes of targeted advertising, as described in this policy. California residents may opt out of this sharing by contacting us at filip@firstprinciple.solutions or by adjusting cookie preferences through our cookie consent banner.

11. Data Deletion

You may request the deletion of your personal data at any time by contacting us at filip@firstprinciple.solutions. Upon receiving a valid deletion request, we will:

• Delete your personal data from our systems within 30 days
• Direct our third-party service providers to delete your data where applicable
• Confirm the deletion via email

Please note that we may retain certain data as required by law or for legitimate business purposes such as fraud prevention.

12. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately at filip@firstprinciple.solutions and we will promptly delete the information.

13. International Data Transfers

Your data may be transferred to and processed in countries other than your country of residence, including the United Arab Emirates and the United States (where our third-party service providers such as Meta and Google are based). We ensure that appropriate safeguards are in place to protect your personal data in accordance with applicable data protection laws.

14. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

16. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us: